SALES
TECHNICAL INSIGHT
FARMNAVIGATOR: two licenses, everything included
A different approach, a winning model: no extra costs, no surprises for the customer. FARMNAVIGATOR includes Guidance and ISOBUS-related functions in just two licenses. Competitors often need different hardware and separate paid licenses for each function — autosteer, headland/U-turn, RTK correction, variable rate, multi-product, and more.
COMMON OBJECTION
"FARMNAVIGATOR costs more than the competition."
Answer: It doesn't — competitors aren't necessarily cheaper, they've just packaged the same functions differently, splitting them into separate paid licenses. FARMNAVIGATOR's 2-license model — Navigation + ISOBUS — keeps expanding with free software updates, at a very competitive price.
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